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Beiersdorf Announces Further Realignment

Cost savings of €25 million expected in 2012, more later.

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By: TOM BRANNA

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At their meetings today, the executive board and the supervisory board of Beiersdorf AG decided on a further realignment of the company’s structures and processes to strengthen its regional focus. The goal is to simplify and optimize the structures and processes, and to align them with the newly defined division of responsibilities between headquarters, the regions, and the Beiersdorf affiliates that were introduced earlier this year, the company announced. According to the firm, the move m...

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